About me

When I think back at the story of my life so far, from an outsider's perspective, it can seem like a series of impulsive decisions. Perhaps it was part of the reason, but I'd like to think that it was more so my innate drive to keep betting on myself to see how much more I was capable of, before feeling ready or certain of any outcome. I grew up in a town about an hour commute from the big city Toronto, Canada. I'm the youngest of four children and my dad was a solo entrepreneur of a software business where he supported and took care of our big family while my mom was a SAHM. Knowing that my dad built his success as a lone wolf builder and how much he sacrificed would later shape my view on ownership, the legacy we leave behind and the willingness to take bets and walk a less conventional path.

Early in my youth, my ambition was to be a journalist. I wanted to write in publications and was interested in how we express ourselves and communicate through various mediums, including our sense of style and fashion. This led me to completing my undergraduate degree in fashion communications where I interned at various Canadian publications during my school years, including Hello! Magazine and The Kit. But my view on the world was beginning to take shape in another way as I found myself continuously picking up business books and podcasts instead of fashion magazines or editorials.

Shortly after graduating, I took what would be the first major bet in my life. I packed one large suitcase and booked a one-way ticket to Vancouver. I didn't know anyone, I had no job lined up and I had no place to stay. All I had was a mindset of, "I'll figure it out" and a love for the west coast mountains. A few weeks later, I landed my first job as a marketer at a 30-person fintech startup building conversational AI for banks. During my time there, I got involved in the startup community as part of the organizing team of various tech startup organizations where we hosted events and meetups to bring people together. I spent two years there, shaping what would become a formative part of my tolerance for risk and uncertainty to shape some version of a world that wasn't even clear to me yet.

Returning home to Toronto as the world started to shut down, my worldview shattered as I became aware of the nature of our lives as manufactured agency. This led me to taking my second major bet in life on the crypto industry with hopes of (a) enabling more opportunities for everyday people and (b) increasing autonomy from institutions. However, after working for a major crypto company that went bankrupt from the market crash and mishandling user funds, and working as an independent growth contractor for various crypto projects, it's safe to say, that turned out to be a failed bet.

While there were certainly fun moments of being part of this 'degen' industry, it was ultimately disappointing to realize that my original intention of wanting to positively impact society would turn out so wrong. As I exited the space, I wanted to work on something real, which would lead me to my current bet in Austin, Texas. With three offers in hand, two to stay in Toronto, one to move to Austin, once again, I took a bet, this time, packing my car and making my way down south.

The story is continuing to be written and I can tell you with certainty that I haven't even come close to taking my biggest swings or bets yet in my career, love and relationships, which is both exciting and scary to think about. My next decade will be dedicated towards moving from sitting closely beside founders, to sitting in the seat.